“The Happy Sign”

Sometimes life leads us down paths that we don’t recognize but somehow know we belong on. It could be said that we pick them, but often they pick us. Spunky, a reining horse, was put on a new path, from high power athlete to changing a special Down’s Syndrome boy’s life in record time and without missing a step.

By Lisa Rodriguez as told by Jeffrey Palmer D.V.M

Social Media Partners

Rss Feed May 28th, 2009

Social Media Partnering | Horse2Heart – Equestrian News

A Media Partner generates news stories by reporting on products, events and topics. We reach out to the people in the horse world. At this moment people are conversing by tweeting, ‘like’ing posts on Facebook, uploading photos to Flickr, — sharing stories and information with an infinite number of friends, colleagues and family.

Our stories are search optimized with keywords that people search when seeking information on the people and solutions they want when they need them.

Once the “Equestrian News Story” is live the promotion begins. First the story is shared over social media sites. Next Posts and comments are placed on over 20 horse related forums and blogs. Once this is accomplished a search optimized press release targeting the selected keywords is distributed via 20 PR distribution sites reaching thousands of editors, reporters, bloggers and interested readers.

The result of all this dialogue across the Internet is direct traffic to the story.

A company’s presence on the Internet extends far beyond their corporate web site. Businesses now understand it is critical to target, influence and direct their online strategy. Social Media Marketing is one of the most effective ways to develop relationships and influence a significant number of people. This is an area where the targeting is more important than reaching large numbers.
At Horse2Heart our formula to Social Media success = Engage, Dialogue, Relationships, Trust, Transparency. Proven industry standards that work!
Developing a relationship with a “Niche Equestrian Media Partner” is an effective means of achieving this focus. The benefits will be a significant increase in the reach and frequency of your brand message. As an equine authority Horse2Heart delivers your product message in an ongoing online dialogue. By being associated with a Niche equestrian media partner such as Horse2Heart you will be able to increase your customers trust and increase your transparency.
Our targeted approach works and this is achieved with proper Search Engine Optimization (SEO) integrated into your Social Media Marketing Strategy. Horse2Heart achieves this using a Strategic partnership with one of the oldest Search Engine Optimization firms on the Internet; Search-Optimization.com. Targeted visitors are the result for your retail outlets, web site, blog and social media profiles when proper search optimization is used.