Cause Marketing | Equestrian Sponsorship

Obtaining equestrian sponsorship is a dream for many riders. Knowing how to create a marketing relationship in return for the support is critical to maintaining a long term relationship with your sponsor. Developing a cause marketing partnership is a way to make the dream of equestrian sponsorship a reality for years to come.  How can visitors help? Just using the advertisers oe clicking the ads on someones site helps them pay the bills and feed the horses.

Contact Gerry Grant 714.865.0222 for more information about equestrian sponsorship opportunities. World Equestrian Games: 600,000 attended, 600 horses will competed and the television audience was five times larger than the Super Bowl. The world was watching. Alltech became a known brand in the equestrian world.

Topics include:

• Partnerships: Cultivating mutually-beneficial corporate relationships
• Social Media: Leveraging social media and online marketing best practices
• Public Speaking: Selecting topics and audiences that maximize influence
• Return on Investment: Maximizing your marketing with measurement
• Marketing Leadership: Casting the vision and managing expectations

Two cause marketing conferences are now available:

Annual AMA Annual Cause Marketing Conference – San Diego www.sdama.org/conference.htm

Cause Marketing Forum –  www.causemarketingforum.com/conference.asp

Cause marketing creates a give | get relationship that relies on the non-profit generating sales for the company that supports it.

Wikipedia: Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.

A well planned and implemented cause marketing campaign will ultimately generate increased revenue for the company that shows up on the bottom line. Because of this cause marketing relationships last longer and generate larger contributions to the non-profit.

Horse2Heart.com needs Sponsors to promote the free publishing of Equestrian News and Great Horse Stories. Sponsorship Rates

Contact Gerry Grant 714.865.0222 for more information about equestrian sponsorhsip opportunities.