Project Cowboy TV Show Looks For New John Wayne
Out in the wild west of California they are looking for the new John Wayne.
Cowboys flocked to Los Angeles for the filming of a new reality television show. Contestants from as far away as Japan and Australia competed in a multitude of tests after applying for the Project Cowboy competition.
Screen tests aside the men had to show their meddle on a fast horse, couples dancing with spurs on, entertaining a crowded arena of spectators and handling a steer practically all at the same time. The ability to think on your feet as a panel of judges quiz your every move was paramount.
As the many long days of Project Cowboy wore on contestants were eliminated and trying stories unfolded. In true cowboy fashion there would be no excuses or complaining. The strong jaws of these men simply grinned, nodded and stood in support of their competitors. The Duke would have done the same.
Project Cowboy is the brain child of the people that started the Extreme Mustang Makover Challenge where wild American Mustangs are adopted, gentled and shown for auction. It was held at the giant Horse Expo equine industry trade show in Los Angeles. A Project Cowgirl will be held in June at the Horse Expo in Sacramento, California. You can learn more about it by typing horse expo on the Horse2Heart search bar.
Mark Matson won the Project Cowboy. He is from Temecula in Southern California and has a horse carriage business.
His peers agree the big jovial man was a clear leader throughout. In a most remarkable moment at the finals Mark announced the retirement of his prize horse. While still in the saddle he removed the show bridle from the horse’s head, gifted it to an unsuspecting spectator he had witnessed riding earlier in the day and then completed his ride bit less on his beloved mare. The Duke would have stood eye to eye with Mark. I know this because he lived across the street from my Grandparents in Bayshores at one time. He would have liked his style too.









